ART DIRECTION | LOGO DESIGN | BRANDING

My Father-in-law Brian, AKA “B”, is known for having sayings for almost everything. When it came to getting him a gift, I had the idea to make him something a little more personal. I started taking notes in my phone of every saying that he had with the intent of making type logos of all of his sayings. I figured it would be a small book, with about 10-12 sayings or so. Before I knew it, I had a list of infinite sayings that he had said in a matter of days. I matched each saying with a font and a stock photo and went to town. Below is the final product that he has now.