MindBody is a leading cloud-based solution for club management and appointment scheduling, tailored for small to midsize businesses in the wellness industry. For this project, I collaborated on an out-of-home campaign designed to boost awareness of their application in a targeted market. The campaign involved strategically placed visuals that clearly communicated MindBody’s benefits while resonating with the daily routines of potential users. My role focused on ensuring the messaging was engaging, impactful, and effectively positioned the brand in a competitive landscape.