ART DIRECTION | CATALOG DESIGN | IN-STORE EXPERIENCE | PRINT COLLATERAL | SOCIAL MEDIA MANAGEMENT | LOGO DESIGN
I have been the Senior Designer with the SoCal family owned company, Jerome’s Furniture for over 5 years and have had the chance to revamp their print media & catalogs and rebrand a few departments. They’ve had multiple grand openings and events that have broken sales records and foot traffic numbers from their 70 year history.
CREATIVE DIRECTION | PRODUCT DESIGN | CATALOG DESIGN | PRINT COLLATERAL | LOGO DESIGN | APPAREL | PRODUCT PHOTOGRAPHY | SOCIAL MEDIA
Wholesale Sports Inc. is the parent company to hockey brands TronX, Alkali and Firstar, hockey retailers HockeyTron and JerseyTron, and wholesaler HockeyWest. Here I was tasked with any and all graphic design work, managing all social media accounts, quality control on all incoming new products, photographing and photo editing all new products, designing catalogs and any other print materials, apparel and any other promotional material design, designing and updating websites and more.
CREATIVE DIRECTION | PRODUCT DESIGN | CATALOG DESIGN | PRINT COLLATERAL | LOGO DESIGN | APPAREL | SOCIAL MEDIA
As their Graphic Designer, I was part of a team tasked with refreshing the brand and bringing it back to the forefront of the Surf and SUP industry. Over my time spent with Surftech we created an entire new SUP line that had boards featured on multiple Paddle Board websites and magazines, created viral product booths for Outdoor Retailer and Surf Expo, designed and printed yearly catalogs for Surf and SUP with accompanying sales collateral (Brochures, Sales Sheets, Tech Guides.), hopped on the “MAGA” trend with a Make America Surf Again apparel line, brought the community of North County together with monthly Burgers, Boards and Brews events and much more.
ART DIRECTION | BRAND IDENTITY | PRODUCT DEVELOPMENT | PHOTOGRAPHY
A playing card and lifestyle brand, Trap Street started as a design exercise to keep myself busy and grew into a brand that I launched and have spent countless hours working to make into something special. Currently one deck of cards is released with multiple more in the pipeline, as well as apparel and other accessories.
ART DIRECTION | WEBSITE DESIGN | APPAREL | PRINT COLLATERAL | SOCIAL MEDIA MANAGEMENT | PACKAGING DESIGN
For JoMo (Joint Mobility), a brand focused on daily inflammation management supplements tailored for athletes, those with joint pain, and active lifestyle enthusiasts, I developed a cohesive brand presence across multiple platforms. I designed their website with a focus on clear communication and user experience, crafted engaging social media content, and produced print marketing materials. My work extended to creating sleek, functional package designs and an apparel line that embodies the active spirit of the brand. Each element was designed to resonate with JoMo’s target audience while promoting the brand’s commitment to wellness and mobility.
The Modern Puck is a passion project that merges my love for design with my enthusiasm for ice hockey. Through this brand, I’ve created a series of prints and posters specifically for hockey fans. My designs celebrate iconic moments and symbols in the sport, ranging from the grandeur of the Stanley Cup to tributes to USA and Canada, and even artistic renditions of the hockey rink itself. Each piece captures the energy and culture of the game while appealing to the design-minded fan.
Surfdog Records, a local label based in Encinitas, California, represents an eclectic mix of legendary and emerging artists, including Brian Setzer and the Stray Cats, Eric Clapton, Sublime, Joss Stone, the Butthole Surfers, and Drake Bell. Over the past 12 years, I've had the opportunity to work on a wide range of creative projects for the label, from designing album covers, LPs, and singles to producing web banners, print ads, and artist apparel. My designs consistently capture the distinct vibe of each artist while aligning with Surfdog's unique, laid-back brand identity.
ART DIRECTION | LOGO DESIGN | BRANDING
My Father-in-law Brian, AKA “B”, is known for having sayings for almost everything. When it came to getting him a gift, I had the idea to make him something a little more personal. I started taking notes in my phone of every saying that he had with the intent of making type logos of all of his sayings. I figured it would be a small book, with about 10-12 sayings or so. Before I knew it, I had a list of infinite sayings that he had said in a matter of days. I matched each saying with a font and a stock photo and went to town. Below is the final product that he has now.
ART DIRECTION | APPAREL DESIGN | BRAND IDENTITY
A few years into golfing and while I’ve amassed a collection of polos from various brands that I do love, it’s hard as a designer to not think “I could totally make some rad golf shirts for me and the guys.” From that thought came For Birdie, a concept brand exercise for my love of golf and apparel design.
MindBody is a leading cloud-based solution for club management and appointment scheduling, tailored for small to midsize businesses in the wellness industry. For this project, I collaborated on an out-of-home campaign designed to boost awareness of their application in a targeted market. The campaign involved strategically placed visuals that clearly communicated MindBody’s benefits while resonating with the daily routines of potential users. My role focused on ensuring the messaging was engaging, impactful, and effectively positioned the brand in a competitive landscape.
